Brand

ABOUT US

WE ARE 
FREEGUN

About us

Freegun isn't just a brand: it's an attitude, a mood, a rebellious, street-smart, creative mindset.
 Urban vibes, confident style, zero compromise.
 Here, we break the rules, express ourselves freely, and don't take ourselves too seriously. 
Street vibes. Raw creativity. 100% confidence. Stylish boxers. Cool clothes. Collaborations that capture the vibe of the moment.

Back to basics

The story begins in 2007. Freegun arrives in France with a simple idea: to break the rules of the men's underwear game. No more boring basics. Make way for bold designs, confident patterns, and new energy. Very quickly, the formula takes off. Why? Because we're talking to a generation that's tired of boxes, that wants to dare, create, and be different.

Le streetwear pour tous.tes

Today, Freegun is more than just a boxer brief craze. It's a lifestyle, an urban label. Crews who love our vibes. Designed for the whole family, our brand offers a wide range of products. We've grown up with you, and we continue to push the boundaries with one rule: NEVER STOP!

“Freedom is our greatest means of expressing who we are and what we want to be.”

L'ESPRIT FREEGUN

Il y a ces moments où tout commence par un souffle.


Prêt à embrasser chaque instant.


Parfois, c’est le contact de l’eau sur ma peau.


Et il y a des jours où j’ai besoin de bouger,


de sentir la ville vibrer sous mes pieds,


de me laisser emporter, glisser,


et vivre pleinement l’instant.

Et puis il y a ces moments où chaque geste devient un défi,


une force qui me rappelle qui je suis.


C’est là que je me retrouve.


C’est là que je me libère.

Et quand tout ralentit…


qu’un sourire, un regard,


un baiser nous connecte aux autres,


je sais que la liberté, c’est aussi ça :


se sentir vivant,


faire partie de quelque chose de plus grand.

NOTRE HISTOIRE

0
CREATION OF FREEGUN
0
FIRST SPORTS EVENT AT THE XGAMES
0
FIRST POP CULTURE COLLABORATION
0
CREATION OF CLOTHING AND ACCESSORIES
0
1% FOR THE PLANET COMMITMENT
0
CREATION OF THE RANGE 2-YEAR WARRANTY

OUR DNA

Our DNA is an explosive mix of streetwear, music, sport and freestyle.

We are inspired by those who live life to the fullest, who move, who create, who dare. Freestylers, riders, dancers, fighters, gamers – anyone who refuses to follow the rules is part of our crew.

The Freegun vibe is one of rebellion and freedom.

We forge our own path, with style, music in our ears and a desire to push the boundaries.

Our designs speak loudly, our colours pop, and our world is one of go-getters who don't wait for doors to open: they break them down.

Mindset: boxer, rebel, urban.

WE

ARE

STYLE WITHOUT LIMITS

Freegun is much more than just underwear.

It's a vibe.

A bold nod to pop culture: from high-energy manga to the pixels of our cult video games, not to mention the raw energy of pop art.

It's the street universe in all its glory, with no age or generation limits.

Here, style is free, attitude is fresh, and lifestyle...

100% intergenerational.

At Freegun, we like to push the boundaries — so when we team up with cult universes, it results in collaborations that rock!

From Dragon Ball Z to One Piece, Naruto and even La Vache qui rit (yes, really), we mix our DNA with licences we really love. The result?

Stylish, offbeat collections... 100% Freegun in spirit, 1000% iconic.

​Ils sont l’âme de Freegun. À travers leurs réseaux, leurs passions, leurs challenges, ils tracent leur route.
Nous sommes là pour les accompagner, les révéler, les pousser à aller plus loin.

JOIN THE CREW

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