ABOUT US
WE ARE
FREEGUN
About us
Freegun isn't just a brand: it's an attitude, a mood, a rebellious, street-smart, creative mindset. Urban vibes, confident style, zero compromise. Here, we break the rules, express ourselves freely, and don't take ourselves too seriously. Street vibes. Raw creativity. 100% confidence. Stylish boxers. Cool clothes. Collaborations that capture the vibe of the moment.
Back to basics
The story begins in 2007. Freegun arrives in France with a simple idea: to break the rules of the men's underwear game. No more boring basics. Make way for bold designs, confident patterns, and new energy. Very quickly, the formula takes off. Why? Because we're talking to a generation that's tired of boxes, that wants to dare, create, and be different.
Le streetwear pour tous.tes
Today, Freegun is more than just a boxer brief craze. It's a lifestyle, an urban label. Crews who love our vibes. Designed for the whole family, our brand offers a wide range of products. We've grown up with you, and we continue to push the boundaries with one rule: NEVER STOP!
“Freedom is our greatest means of expressing who we are and what we want to be.”
THE FREEGUN SPIRIT
There are those moments when everything begins with a breath.
Ready to embrace every moment.
Sometimes it's the feel of water on my skin.
And there are days when I need to move,
to feel the city vibrate beneath my feet,
to let myself be carried away, to glide,
and to live the moment to the fullest.
And then there are those moments when every movement becomes a challenge,
a force that reminds me who I am.
That's when I find myself.
That's when I feel free.
And when everything slows down...
when a smile, a glance,
a kiss connects us to others,
I know that freedom is also about
feeling alive,
being part of something bigger.
OUR HISTORY
OUR DNA
Our DNA is an explosive mix of streetwear, music, sport and freestyle.
We are inspired by those who live life to the fullest, who move, who create, who dare. Freestylers, riders, dancers, fighters, gamers – anyone who refuses to follow the rules is part of our crew.
The Freegun vibe is one of rebellion and freedom.
We forge our own path, with style, music in our ears and a desire to push the boundaries.
Our designs speak loudly, our colours pop, and our world is one of go-getters who don't wait for doors to open: they break them down.
Mindset: boxer, rebel, urban.
WE
ARE
STYLE WITHOUT LIMITS
Freegun is much more than just underwear.
It's a vibe.
A bold nod to pop culture: from high-energy manga to the pixels of our cult video games, not to mention the raw energy of pop art.
It's the street universe in all its glory, with no age or generation limits.
Here, style is free, attitude is fresh, and lifestyle...
100% intergenerational.
At Freegun, we like to push the boundaries — so when we team up with cult universes, it results in collaborations that rock!
From Dragon Ball Z to One Piece, Naruto and even La Vache qui rit (yes, really), we mix our DNA with licences we really love. The result?
Stylish, offbeat collections... 100% Freegun in spirit, 1000% iconic.
They are the heart and soul of Freegun. Through their networks, their passions, and their challenges, they forge their own path.
We are here to support them, showcase them, and encourage them to go further.
JOIN THE CREW
.jpg)
FR